Scalp Care Meets Social Impact: juliArt’s CSR Mission in Rural Communities
At juliArt CRM actions, our mission is to empower rural communities through education, extending support not only to children but also to their families and broader communities.
juliArt recently hosted an outreach event with the Jie Hui Foundation, providing professional scalp care and wellness knowledge to empower women and caregivers. This initiative is part of ongoing juliArt Social Impact efforts and commitment to the Pledge 1% Movement.
Event Overview: From Brand Values to Real-World Care
We hosted a scalp care program featuring lessons on scalp basics, massage demonstrations, hygiene techniques, and personalized assessments. Participants enjoyed tailored relaxation experiences, blending education and wellness for healthier hair and scalp practices. The event welcomed 54 participants: 30 professional caregivers, 15 family caregivers, and 9 live-in residential guides, all benefiting from practical, hands-on guidance.
Full agenda highlights:
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Brand introduction and scalp knowledge session
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Head massage workshop using juliArt plant-based formulas
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On-site scalp checkups with product recommendations
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Closing reflection and volunteer sharing
Caregivers walked away not only with basic scalp knowledge—but with dignity, confidence, and tools for long-term self-care.
Results Speak Louder Than Words
“It was my first time seeing my own scalp—surprising and even a bit shocking! I never realized how much my scalp condition affects my body and emotions. I’ve learned so many practical care techniques!”
According to the post-event survey:
- 97% of participants rated the event for ease of understanding.
- 100% of attendees reported gaining valuable knowledge about scalp health.
- Most participants expressed keen interest in further courses on scalp massage and stress relief.
This positive feedback validates juliArt’s mission to treat beauty as a form of empowerment.
The juliArt Difference: Beauty With a Purpose
This program isn’t just a one-off event—it’s deeply rooted in the values behind juliArt’s Pledge 1% Movement, where 1% of time, product, and profit are dedicated to giving back. juliArt ensures that wellness isn’t reserved for a select few—but becomes accessible to all, especially those who dedicate their lives to caring for others.
